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Graphic Designers

Creative Arts

Description

Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

Skills
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination - Adjusting actions in relation to others' actions.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Operations Analysis - Analyzing needs and product requirements to create a design.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Speaking - Talking to others to convey information effectively.
  • Time Management - Managing one's own time and the time of others.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Knowledge
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Tasks
  • Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
  • Confer with clients to discuss and determine layout design.
  • Determine size and arrangement of illustrative material and copy, and select style and size of type.
  • Develop graphics and layouts for product illustrations, company logos, and Web sites.
  • Draw and print charts, graphs, illustrations, and other artwork, using computer.
  • Key information into computer equipment to create layouts for client or supervisor.
  • Mark up, paste, and assemble final layouts to prepare layouts for printer.
  • Maintain archive of images, photos, or previous work products.
  • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  • Research new software or design concepts.
  • Review final layouts and suggest improvements as needed.
  • Study illustrations and photographs to plan presentation of materials, products, or services.
  • Use computer software to generate new images.
Work Activities
  • Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  • Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.
  • Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people.
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
  • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
  • Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  • Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.
  • Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
Personality Traits
  • Achievement/Effort: Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Adaptability/Flexibility: Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Analytical Thinking: Job requires analyzing information and using logic to address work-related issues and problems.
  • Attention to Detail: Job requires being careful about detail and thorough in completing work tasks.
  • Concern for Others: Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Cooperation: Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Dependability: Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Independence: Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Initiative: Job requires a willingness to take on responsibilities and challenges.
  • Innovation: Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Integrity: Job requires being honest and ethical.
  • Leadership: Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Persistence: Job requires persistence in the face of obstacles.
  • Self Control: Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Social Orientation: Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Stress Tolerance: Job requires accepting criticism and dealing calmly and effectively with high stress situations.
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